Value Quest – What, Why and How

Fri Aug 3 by ValueQwest

Value Propositions, Unique Differentiators, ROI, Business Case..., the list goes on and on. Salespersons and Marketers are forever in the quest for the elusive answer to the eternal question - 'what really makes the customer tick’? What is ‘Value’? How do we understand what the customer really 'values'? 'Value Selling' is ...

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