Value Propositions, Unique Differentiators, ROI, Business Case..., the list goes on and on. Salespersons and Marketers are forever in the quest for the elusive answer to the eternal question - 'what really makes the customer ...
Read MoreSupply chain players have been late to the party where Big Data is concerned. Mostly, with exception of Retail, they were happy producing ‘things’ and selling ‘things’ to other B2B enterprises and basking in the ...
Read MoreThe ongoing de-monetization measure in India (of rendering invalid the INR 500 and INR 1000 notes currently in circulation) has been received with mixed feelings and reactions. On one hand, the move is being lauded ...
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